Multi-channel digital marketing and SaaS development initiatives to increase lead generation and operational efficiency across multiple brands.

We managed over ten internal and external brands through performance marketing initiatives. By optimizing paid search, paid social, and landing page content across diverse segments through SEO and conversion optimization strategies, we successfully increased the average monthly number of leads from under 30 to over 80, reduced customer acquisition costs, and enhanced lead quality and sales conversion tracking.

IN PARTNERSHIP WITH:

• Four direct marketing reports

• Three senior department leads

• Two executive boards