CONVERSION OPTIMIZATION • EMAIL MARKETING • PRODUCT DESIGN
Led multi-channel marketing and SaaS initiatives across 10+ brands, increasing daily leads from under 30 to 80+ while reducing CAC by up to 25%. Built real-time CRM and Power BI reporting for MQL quality, CAC, and CLTV, and led development of healthcare SaaS platforms serving disabled veterans and care providers.
Learn More about DBQ Pro, a SaaS product for disabled veterans, and DBQ Doc for Veteran care providers.
IN PARTNERSHIP WITH:
Four direct marketing reports
Three senior department leads
Two executive boards
CONVERSION OPTIMIZATION
Driving lead generation through paid search and paid social campaigns, we created dozens of strategic landing pages using SEO and paid search performance data. Pairing different brands and creating landing pages with targeted search campaigns resulted in 30% in site conversions and a 25% decrease in customer acquisition costs.
EMAIL MARKETING
With over 100,000 contacts, referrals represented a significant opportunity for growth. Working with affiliate service providers, we launched a comprehensive newsletter and referral marketing campaign across all internal and external brands.
PRODUCT DEVELOPMENT
GTM Companies sought to solidify its position by automating its VA disability claims support services. DBQ Pro and its complementary product, DBQ Doc, would enable veterans to file and dispute health benefit claims with the U.S. Department of Veterans Affairs without incurring the high costs associated with lawyers or claims managers. Working with executives, software teams, and service experts, I developed a product MVP and a go-to-market strategy to promote the expansion of their new product.
BRAND DEVELOPMENT
As a performance-focused company managing over a dozen small businesses, branding was not a priority. However, to ensure consistency and efficiency for our main lead-generating brand, we created a brand guide to ensure our internal contributors and external contractors were creating content with a consistent visual experience and message.
