AI BRAND DESIGN • WEB DESIGN • PACKAGING • SOCIAL CONTENT
A modern masculine lifestyle brand inspired by everyday stories of resilience, family, and community.
We created a health and wellness lifestyle brand promoting organic supplements and athletic apparel rooted in HRD//KLL values. Through apparel design, UGC promotional campaigns, community marketing, minimalist packaging design, and educational content, we put the H R D // K L L® community first at every step!
IN PARTNERSHIP WITH:
Founders, Angi & Arlynd Fletcher
AI Brand Design For a Supplement Lifestyle Brand.
AI BRAND DESIGN
With a vision of creating a storytelling brand, I used a combination of custom iconography and AI-generated video and images to create a brand experience to encourage community connection to H R D // K L L products and user-generated content.
From lifestyle and product images to social media animated ads, I was able to promote products before we had inventory and modern experiences without a production budget.
PRODUCT PAGE DESIGN
Leveraging AI assets, I created product-specific infographics, lifestyle images, and hero images to support internal and external partnership product promotion pages. Using a brand voice prompt and ecommerce best practices, I also created long-form, informative product descriptions for nutrition and lifestyle products.
PACKAGING DESIGN
Building on the client’s previous packaging design, I enhanced the packaging experience with premium shipping materials, while maintaining and recording their current packaging standards.
I also developed a lifestyle logo inspired by the founders' love for their land, and the majestic vultures that fly above, representing their philosophy of responsibility, action, and resilience.
SOCIAL MEDIA CONTENT
As established influencers, Angi and Arlynd led their own social content. Using AI, I supported their nutrition brand with educational content that helped customers understand the value and quality of the many ingredients inspiring their products.
