IMPACT DESIGN • BRAND POSITIONING • DESIGN THINKING

A social purpose brand strategy for a B2B non-profit. We created a community-based brand experience from the inside out to position Mission Edge as the leader in San Diego social purpose innovation.

We created targeted messaging campaigns centered on impact metrics, put our employees at the forefront of community engagement, and fostered a connected client community.

Together, we were able to leverage Mission Edge’s stellar reputation and create an innovative, high-performing brand campaign on a non-profit budget.

IN PARTNERSHIP WITH:

  • Ken Davenport - CEO & Founder

  • Jeff Symington - CFO

  • Kacie Brennel - Sr. Program Manager

  • Cheryl Ellis - Sr. Director of Accounting

BRAND POSITIONING

Mission Edge recently paid an agency to help them with a visual rebrand. To execute the brand, I built them a new website and positioning strategy. As an earned-revenue non-profit, I positioned the Mission Edge brand as a leader in social innovation, with experiences optimized for stakeholder value and impact.

DESIGN THINKING

Now even Mission Edge Marketing has a social purpose.

Two campaigns were at the center of my positioning strategy - the Mission Forward volunteering program and the Mission Box community connection campaigns.

These campaigns were rooted in design thinking, starting with underutilized internal assets, mapping stakeholder motivations, and designing community-first experiences that created value for employees, clients, and prospective partners alike.

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MISSION FORWARD

Mission Forward activated an underused employee benefit—paid volunteer time—into a group volunteer program that brought employees and targeted potential clients together through shared impact experiences. The campaign drove increased service interest from existing clients, expanded services into new programs, and generated new partnership opportunities.

MISSION BOX

The Mission Box campaign used non-profit client-sourced products to create curated gift experiences for prospective leads. The campaign allowed Mission Edge to fund its marketing by supporting its current clients, while introducing new client leads to nurture brand advocates.