BRAND DESIGN • CONVERSION OPTIMIZATION • CREATIVE OPERATIONS
A refreshing visual system inspired by the Organifi community to increase internal creative efficiency, customer ingredient education, and online sales conversions.
We created a brand identity rooted in user feedback and the Organifi community's beliefs, a deep passion for nutrition science, and the conviction that a healthy body leads to a happier mind and a stronger spirit. We also improved creative operations, reducing new product time to market by two months and doubling content output while maintaining a project accuracy rate above 95%. Finally, we updated our product pages based on user feedback. Learn more about our Organifi UX project here.
IN PARTNERSHIP WITH
Shanda Hurst, Director of Ecommerce
Shanis Pelka, Director of Product Development
Hale Studios - Agency
E-COMMERCE EXPERIENCE DESIGN
Leveraging recent survey data we created an updated product landing page design inspired by user feedback to increase value perception and optimize for conversions.
BRAND DEVELOPMENT
After multiple brand re-designs over the past two years, the Organifi brand was lacking direction. With efficiency as the main priority, the updated brand guide was inspired by the part of Organifi that lived in the cabinets of our closest customers, our packaging.
ORGANIC & PAID SOCIAL
In conversations with executives and employees, I discovered a holistic, health-centered culture. A phrase I heard repeatedly was, “Organifi was founded out of the ‘woo woo’ closet.” So, we embraced the “woo” and reintroduced Organifi with a refreshed voice, visual identity, and video content library supporting paid and organic content across Instagram, Facebook, YouTube, and website product pages.
CREATIVE OPERATIONS
Organifi was facing a financial burden, they needed to put out more content and capture more marketshare, fast. Working with executives, and manager peers, I designed frameworks and processes to increase efficiency, decrease costly errors, and almost double the design team’s content output in less than 6 months.
